|Photo Credit: http://pqliving.com/|
What made Zara's Big Idea: What the World's Top Fashion Retailer Tells Us About Innovation so interesting to me is that I never thought about how they really don't do any advertising at all. And everyone seems to think it's a luxury brand when it is only half a step above stores like H&M.
Only the other day I noticed that Zara had an official Facebook page. And, when I was in Paris last year, Zara was closely placed near the likes of Louis Vuitton and Gucci.
This article got me thinking, when I was in University people would always think Zara was a big deal, I thought it was because of the prices but, I guess now its because of the mind games of the Zara strategists.
What do you think of the article?